New Year, New Updates

31Dec13

Took a break from updating for a while, primarily because I’m now writing for digital research firm eMarketer full-time. Some changes: I added a list of all of the reports and articles I’ve published during my time at eMarketer under the “writing” section of this site (for copies or samples, please contact me, as these […]

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HOW TO: Make Fan Connections via Yelp

04Apr12

Reposted from Hypebot.com. In a previous post, I explored potential ways artists can use Foursquare to engage their fans. Though Foursquare may not be a typical “go-to” social media service for musicians and artists, I suggested that the service could assist in the development of artist personalities – a key tool in engaging loyal fanbases. […]

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Tags: marketing, social media, yelp